2024 trends

The Sparkling Evolution

Introducing carbonated water systems 

Introduction to Sparkling Water

Sparkling water, often dubbed as “nature’s champagne,” has surged in popularity within the beverage industry.

This effervescent elixir has become a staple in hydration routines worldwide, but what exactly is it, and how has it gained such widespread appeal?

This article prepared by our partners Borg & Overström explores the history, growing popularity, and benefits of sparkling water.

1. What is sparkling water?

Sparkling water, also known as carbonated water or soda water, is water infused with carbon dioxide gas under pressure, creating bubbles that give it a refreshing fizz.

Its origins trace back centuries to natural sparkling springs, which were believed to possess medicinal properties due to their effervescence.

Ancient civilizations, including the Romans, revered these bubbling waters for their perceived health benefits.

2. Modern Popularity

Today, sparkling water has transcended its aristocratic roots to become a mainstream beverage enjoyed by people from all walks of life.

Its surge in popularity can be attributed to various factors, including growing health consciousness and the decline in the consumption of sugary sodas. For instance, a typical 12-ounce can of regular cola contains 9 ½ teaspoons of added sugars, whereas sparkling water offers a zero-sugar alternative.

The sparkling water market is set to reach USD 85.69 billion by 2030, growing at a CAGR of 12.26%.

3. Benefits of Sparkling Water

Beyond its bubbly allure, sparkling water offers a myriad of benefits. Not only does it provide hydration like its still counterpart, but its effervescence adds a refreshing twist to quenching one’s thirst.

Many find the crisp, tangy taste of sparkling water invigorating, making it an ideal alternative to sugary or artificially flavored drinks.

Sparkling water is particularly enjoyable in the summer. Our Borg & Overström range of sparkling water dispensers allows you to discover satisfyingly bubbly water, freshly filtered and chilled to perfection, directly from your dispenser.

4. Borg & Overström Water Systems

At Fox, we are delighted to be able to offer Borg & Overström sparkling water alongside ambient, chilled, and hot water in their next-generation water tap range.

The demand for sparkling water has driven innovation in our product offerings. Borg & Overström have seen 40% growth in the DeepSparkle® sparkling water systems over the past four years, as hotels and workplaces seek more sustainable sparkling water solutions.

Additionally, there has been a 37% increase in the popularity of integrated taps offering sparkling water options, reflecting a broader trend towards convenience and sustainability.

5. Conclusion

Sparkling water has evolved from a natural curiosity to a global sensation. Its journey is a testament to our evolving tastes and preferences and our enduring fascination with the simple pleasure of bubbles dancing in a glass of water.

Whether for health reasons, flavor, or the sheer enjoyment of its effervescence, sparkling water continues to capture the hearts and taste buds of consumers around the world.

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