The most popular types of bread by

Speciality Breads

Putting the art into artisan baking

At Fox, we’re dedicated to providing the very best quality products to our customers in retail and hospitality – and the staples like bread are no exception. That’s why we’ve partnered with expert suppliers like Speciality Breads who put the ‘Art’ in artisanal baking.

We’re sharing their recent blog post which reveals the types of bread which are favoured in Britain and Internationally. What’s your bestseller? Did it make the list? Find out below…


Foodservice available in Jersey only

Have you ever heard a person say they don’t like bread? Probably not. Everyone loves bread. What better treat than a slice of crisp toast slathered in salty butter after a day out in the not-so-great British weather, or when you’re just feeling a bit glum and gloomy? Bread can be an exciting choice too, especially these days with so many beautiful and unusual breads on the shelves. 

Without bread, where would the buttie be?

How would we survive without the ubiquitous buttie, a meal that now sits at the heart of countless millions of lunches and snacks every day? It’s hard to imagine not being able to buy sandwiches. They’re available absolutely everywhere from the corner shop to big high street stores and delis.


43 years on from M&S’s buttie revolution, our sector has changed beyond imagination. Standard sliced loaves are just the tip of a thrilling foodie iceberg jammed with stunning flavours from around the world. Sourdough is no stranger to modern living. Focaccia is a bread we all know and love, not an exotic treat but an everyday delight. Flatbreads add flavour to contemporary life, brioche and ciabatta are household names.

Against this exciting landscape, what are the most popular types of bread originating in the UK?  What are the top ten most popular breads in the world? And how about our own artisan breads – which are our top sellers and biggest hitters? Let’s take a look.

The most popular breads

The 10 most popular British breads

In November 2022 Taste Atlas revealed the ten most popular British breads. Here they are, ten British classics loved to this day for their flavour, texture, and many tasty uses:

  1. English Muffin
  2. English Crumpet
  3. Scottish Bannock Flatbread
  4. Scottish Butteries
  5. Northern Irish Wheaten Bread
  6. The Scottish Bap
  7. The Scottish Plain Loaf
  8. The Dorset Log
  9. North West England’s Barm Cake
  10. The Kentish Huffkin

The 10 most popular types of bread in the world

The most popular breads in the world are, of course, different from the most popular British breads. Here are the top ten best-loved breads on the planet, as revealed by Giga Ranking:

  1. White Bread
  2. Baguette
  3. Wholegrain Bread
  4. Ciabatta
  5. Focaccia
  6. Sourdough
  7. Pumpernickel Bread
  8. Rye Bread
  9. Pita Bread
  10. Naan Bread

The 10 most popular Speciality Breads

And what about our very own top ten list of best selling breads, our own most popular types of bread? Here goes:

  1. FB682 Individual ciabatta roll
  2. FB461 Glazed brioche bun
  3. PAN04 Ciapanini
  4. FB683 Rosemary focaccia roll
  5. FB400 Sourdough roll
  6. FB531 Fruited teacake
  7. FB431 Pan rustic
  8. FB101 Tennessee bun
  9. FB202 Eden burger bun
  10. FB828 Mini white tin loa

Fall truly, madly and deeply in love with our gorgeous artisan breads

discover full range from Speciality Breads

Click below for more details and contact us for more information

Sign up for updates